What is Marketing Automation?
Marketing automation means targeting the right users with the right message at the right time in their buying journeys.
When companies first launch, they’re typically run by builders and sellers. Builders create the product, while sellers are out in the field forging 1:1 connections with potential customers.
As a company starts to grow, it’s impossible to maintain 1:1 relationships with everybody. You could always hire a team of marketing specialists, but eventually, you’re going to start wasting cash on redundant tasks like emailing new customers, setting up social media-to-email programs, and emailing your users every time you add a new product or post blog content.
That’s where marketing automation comes in.
Marketing automation lets us implement a digital marketing strategy without having to manually press “send” on each and every email, message, campaign, or post we create. Good automation tools help us identify our audience, design the right content, and automatically trigger actions based on schedules and customer behavior.
Marketing automation software is a type of CRM software that allows companies to effectively target customers with automated marketing messages across channels including email, websites, social media and text messages to generate sales leads. Marketing automation platforms assist in lead generation via email marketing, chatbots hosted on websites or social media and other channels such as short messaging service (SMS) text.
The platform comes with email, website visitor tracking, lead management, social media, CRM, reporting and analytics. The most important advantage is that business owners can execute their marketing from one place to generate high quality leads and convert those leads into sales.